You wield a lot of power. You hold a lot of cards in your hands. In the age where "you are a brand" what do you actually want your brand to stand for? What do you want it to mean? Of course you have a brand statement and colors and a logo... but what are you bringing to the world?
If I come off a little self righteous i'm probably not the right person to keep reading and that's okay. There are several other professionals that work with athletes that have a different approach. This is an interesting time we live in and I long to see more truth, beauty, and goodness. I know it won't be that all the time, but we can each do our part. How do you want to use your influence as an athlete to bring more of that to the world? What message do you want to share? Are you even aware that you have one?
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